Set Jetting

What is "set-jetting" and will it be 2023’s hottest travel trend? according to the Navigator

To be upfront, there is nothing more thrilling to me than when I’m watching a show or movie and I recognize the location and have previously been there. I feel nostalgic about the Princess Diaries whenever I’m in San Francisco and sometimes I turn on In Bruges with Colin Farrell just so I can see shots of Bruges, where I spent my most favorite birthday. 

It turns out there is a word for visiting filming locations of movies and TV shows. It’s called “set-jetting” and it’s all the rage for 2023. According to both Expedia and Planet Cruise, set-jetting is expected to be one of the hottest travel trends this year. According to Expedia, 39% of travelers have booked trips to destinations based on movies or shows they’ve watched. 

TikTok data is also being used to predict which movies are driving visitors to their locations. After behind-the-scenes images of the upcoming Barbie movie were released, Venice Beach became the number one most hashtagged location and is predicted to be a top set-jetting location.”

It’s no secret that media has revolutionized the travel industry. Shows like Emily in Paris made the already popular travel pick of France skyrocket with bookings. Game of Thrones made Dubrovnik a travel staple. And now, the same effect is happening with White Lotus, where travelers can stay at the same hotel seen on the show. 


Something about this type of travel awakens our wanderlust and puts the stars in our eyes. Get inspiration for your own set-jetting experience with locations like these.

San Francisco is known for many famous movies like these top 10:

Vertigo (1958)

Dirty Harry (1971)

Mrs Doubtfire (1993)

The Goonies (1985)

Invasion of the Body Snatchers (1978)

San Francisco Story (1936)

Milk (2008)

Sudden Impact (1983)

Bullitt (1968)

What’s up Doc? (1972)

… and so many more!

Did you know that Top Gun II sailing scene was filmed on San Francisco Bay? Here are some more movies that feature sailing on SF Bay. Yes, there are several famous movies featuring sailing on San Francisco Bay. These include: 1) The Wind and the Lion (1975), 2) White Squall (1996), 3) The Marvelous/The Golden Voyage of Sinbad (1974), 4) The Far Side of the World (2003), 5) Finding Nemo (2003), 6) The Master and Commander: The Far Side of the World (2003), 7) The Abyss (1989), 8) Pirates of the Caribbean: On Stranger Tides (2011), 9) Master and Commander: The Far Side of the World (2003).

So if you have caught onto the new trend of set Jetting, San Francisco is the perfect location to start.

Maybe your not interested in set jetting but more of a jet setter…

San Francisco is one of the most beautiful and culturally rich cities in the United States. Its iconic landmarks, stunning bay with world class sailing, architecture, and diverse culinary scene make it a popular destination for jet-setters from all over the world. In this blog, we will explore some of the top things to do in San Francisco for those who love to jet set.

First and foremost, no trip to San Francisco is complete without a visit to the Golden Gate Bridge. We think the BEST way to view this world famous bridge is from the water. This iconic landmark spans 1.7 miles and offers breathtaking views of the city and the bay. Whether you choose to boat, walk, bike, or drive across the bridge, be sure to take plenty of photos and enjoy the stunning views. Tag #BayLightsCharters in your photos!

Another must-visit attraction in San Francisco is Alcatraz Island. This former federal prison, which housed some of the most notorious criminals in U.S. history, is now a National Park and a popular tourist destination. Visitors can take a ferry to the island and explore the prison cells, learn about the island's history, and enjoy stunning views of the bay. If you’d rather a private trip we can help with that. While private boats are not allowed on the island, we can offer you a full circumnavigation of this famous island. Skip the crowds, enjoy a private yacht instead.

For those interested in art and culture, San Francisco has plenty to offer. The San Francisco Museum of Modern Art is a must-visit for contemporary art lovers, with a vast collection of works by some of the world's most renowned artists. The de Young Museum, located in Golden Gate Park, is another top museum in the city, with a collection of American art and artifacts from around the world.

In addition to its museums, San Francisco is also known for its vibrant music scene. The Fillmore, a legendary music venue in the city, has hosted some of the biggest names in rock, jazz, and blues over the years. The SFJAZZ Center, located in the Hayes Valley neighborhood, is another top venue for live music and features a wide range of genres, from jazz to world music. Our favorite is Bimbo’s 265- a true San Francisco experience!

Of course, no trip to San Francisco would be complete without sampling some of the city's famous cuisine. San Francisco is known for its farm-to-table restaurants, which focus on using locally sourced ingredients to create innovative and delicious dishes. The Ferry Building Marketplace, located on the Embarcadero, is a great place to sample some of the city's best food, with a variety of vendors offering everything from artisanal cheeses to fresh seafood.

For those looking for a more upscale dining experience, San Francisco has plenty of options as well. The French Laundry, located in nearby Napa Valley, is widely regarded as one of the best restaurants in the world, with a focus on locally sourced ingredients and innovative dishes. Other top restaurants in the city include Gary Danko, which features French-inspired cuisine, and Quince, which offers contemporary Italian dishes.

Of course, no trip to San Francisco would be complete without some shopping. Union Square, located in the heart of the city, is a top destination for high-end shopping, with a variety of designer boutiques and department stores. The Ferry Building Marketplace is also a great place to shop, with a variety of artisanal food vendors and specialty shops.

For those looking for outdoor activities, San Francisco has plenty to offer as well. Golden Gate Park, which spans over 1,000 acres, is a great place to hike, bike, or simply enjoy a picnic. The Presidio, a former military base turned national park, is another top destination for outdoor activities, with miles of hiking trails and stunning views of the bay. AGAIN, in our ever humble option, a day on San Francisco Bay is the best way to get outdoors. We can accommodate groups up to 49.

Finally, for those looking for a little pampering, San Francisco has plenty of luxury spas to choose from. The St. Regis San Francisco, located in the SOMA neighborhood, features a world-class spa and offers a variety of treatments, from facials to massages. The Ritz-Carlton, located in Nob Hill, is another top choice for those looking for a luxury

Bay Lights Charters is the best way to get out on the bay and live the life of a movie star!

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